It cannot be said enough just how important the trends of social media marketing are growing and how your business can grow and reach out to more customers through this kind of marketing. Google Apps for Work gives you the opportunity to tap into Google’s social network to go along with their production tools. You have complete control of your own marketing strategies and since Google is by far the most widely used search engine in the world, why not use their social media platforms to get your business to the top of their search pages.
Use Google Plus To Build Your Business Profile
Building a creative and successful profile on Google+ and having your departments and even individuals do the same and connect them all together, can go a long way towards bringing your company to the forefront. You can create communities within Google+ that are both open to the public and exclusively for select individuals. Through the Google Apps management tools, you can manage all your profiles and compartmentalize them the way you want to. Google+ brings a feel to it that combines something of a mix of Twitter, Instagram, Facebook, and puts it all out there where your followers can see. There are many articles out there that give advice on how to enhance your image on Google+ and build an even larger customer base.
Google Sites Can Add To Your Profile And Website
In addition to setting up your Google+ profile and social media page, Google Sites is your tool for creating web pages to add onto your website or profile. Access and share your documents, calendar, and all the other Google files you create by embedding them into your webpage and allowing your peers easy access to them. Use other widgets and gadgets to bring in enhanced graphics and professionally designed content to the forefront to increase your company’s visibility and make your company more reputable.
Setting up your webpages through Google sites is easy and doesn’t require you to be an html wizard. It’s more like creating a document or publication with guided toolbars and a simple interface that anyone who’s computer proficient can use and add their own templates to. You can secure your content over Google Sites and restrict the use of various sections of your site to those with special privileges, or to premium members within your customer base. Managing, sharing, deploying, and marketing your business just got a whole lot easier through Google’s sites feature.
Get More Out Of Gmail
This version of Gmail has all the features of Google’s free version, but in addition you can make your email accounts customized to contain your domain name within them. You can store so much more emails in your inbox and you can have up to 30 different aliases for each of your user. Support is available 24/7 in this paid version of Gmail and it can be easily accessed offline when you need to compose messages. It’s customizable and can be used across many different clients including Thunderbird and Apple Mail, and you can import emails from certain legacy clients using Gmail’s migration tools. Also built into Gmail is chat, video chat, quick links to join a video conference on Hangouts, and access to other communication features.
Stay On Track With Google Calendar
Google’s calendar app keeps things flowing by posting your schedule in an easy-to-access location and keeping everyone in the loop with your events. Having shared calendars allows all persons involved to post when they’re available, post meeting times, and many other features. You can also share your calendars all the way from individuals within your various departments, schedules for the whole departments, or schedules for your whole company itself. Google has alert features to remind you whether you’re on the computer or on your mobile device, so that you don’t miss anything important. If you have an online meeting you need to join via Hangouts, all you have to do is just click to do so.
Host Meetings Through Hangouts
Sometimes not everyone can be at a meeting in person, and sometimes there are important issues that must be brought up to people who are out doing fieldwork. With Google’s Hangouts you can host meetings through this video confrencing tool and stream them in high quality so that your audience can see and hear you clearly. You can have up to 15 hosts for your meeting in the normal Hangouts. If you host a meeting such as a webinar or conference that you would like streamed online to a large audience, you and your other hosts can do so with Hangouts On Air and your guests can attend by either visiting your hangout link or your YouTube channel. Hangouts runs on just about every device out there so your audience can always connect.